Page 3 - INTERNATIONAL SOS PR REPORT - April 2024
P. 3
PR REPORT
International SOS
April 2024
3 Press Releases were issued for International SOS
2 Interviews were conducted for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,108,200
*Arabic Total Value of Spend 1:4 AED 4,432,800
English Total AED 380,300
*English Total Value of Spend 1:4 AED 1,521,200
TOTAL AED 5,954,000
Total Arabic Media Reach 23,722,495
Total English Media Reach 7,850,715
Total No. of Coverage 91
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
