Page 4 - INTERNATIONAL SOS PR REPORT - April 2024
P. 4
PR REPORT
International SOS
April 2024
3 Press Releases were issued for International SOS
2 Interviews were conducted for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
Arabic Total USD 301,545
*Arabic Total Value of Spend 1:4 USD 1,206,180
English Total USD 104,910
*English Total Value of Spend 1:4 USD 419,640
TOTAL USD 1,625,820
Total Arabic Media Reach 23,722,495
Total English Media Reach 7,850,715
Total No. of Coverage 91
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
