Page 12 - BRIDGESTONE PR REPORT - January 2024

Press Release

Bridgestone Middle East wins Tyre Technology Provider of the

Year Award for third consecutive year

January 25, 2024: Bridgestone Middle East, a global leader in sustainable mobility and advanced
solutions, secured the renowned Tyre Technology Provider of the Year Award at the Truck and

Fleet ME awards. This achievement marks the third consecutive win for the company in the same
category. The key objective of the award ceremony, which was held in The Ritz Carlton, JBR,

Dubai, was to recognise the remarkable milestones achieved by companies and their contributions
to support the truck and fleet sector.

Bridgestone’s achievement signifies its steadfast commitment to ensure continued innovation and

excellence, as exhibited through the vast line-up of its cutting-edge products and services. The
company developed these cutting-edge technologies to address unprecedented requirements of the

sector for safe and economical transportation solutions. The recognition further reinforces the
company’s position as a pioneering player in the industry, fostering innovations and devising state-

of-the-art solutions that contribute towards building smarter and safer cities.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are delighted to
secure the prestigious Tyre Technology Provider of the Year Award for the third consecutive year.
This accolade acknowledges our unwavering commitment to pioneering digital mobility solutions

through a synergy of innovation, partnerships, and research. At Bridgestone, sustainability is

integral to our vision for the future as we evolve into a provider of advanced and sustainable
mobility solutions.

Over the years, Bridgestone has maintained a leading position in the industry by pushing the
boundaries of innovation to develop new tyre technologies. By leveraging the vast potential of

innovative technologies, the company has developed smart tyres to enhance driving experiences.
Bridgestone’s smart tyres are embedded with a sensor, which provides drivers with real-time

information and assessment on road conditions. The sensor transmits the information wirelessly to