Page 7 - BRIDGESTONE PR REPORT - January 2024
P. 7
PR Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 168,400
*Arabic Total Value of Spend 1:4 AED 673,600
English Total AED 288,600
*English Total Value of Spend 1:4 AED 1,154,400
TOTAL AED 1,828,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
