Page 4 - BRIDGESTONE PR REPORT - January 2024
P. 4

BRIDGESTONE GEOGRAPHICAL BREAKDOWN




                         UAE                                                            88%

                      Kuwait        3%

                       Qatar    0%
                         KSA         5%

                       Egypt    0%

                     Bahrain        3%

                      Oman          3%




           MONTHLY COVERAGE ANALYSIS
           BRIDGESTONE VS COMPETITION SOV (Print & Online)



                  Bridgestone                                                     70% 40 articles

                  Pirelli                   9%, 5 articles


                  Continental                 12%, 7 articles

                  Goodyear                  9%, 5 articles


                  Michelin                            21%, 12 articles




           LOCAL CONTENT VS GLOBAL CONTENT



                Bridgestone


                  Goodyear


                    Michelin


                       Pirelli






                              0        5        10       15       20       25       30       35       40       45

                                    Pirelli            Michelin             Goodyear            Bridgestone
                   Local              4                    8                     3                    38
                   Global             1                    4                     2                    2

                                                            Local   Global
   1   2   3   4   5   6   7   8   9