Page 179 - BRIDGESTONE PR REPORT - January 2024

1/17/24, 2:10 PM Goodyear Wants to Make Roads Much Safer with Intelligent Tires

As the snow piles up outside our windows, we can hear the folks from Tire Rack and

rubber brands across the world screaming out about the importance of tires. All-wheel

drive certainly helps, but a proper set of winter tires will get you much further and keep
you safer, too.

That same ethos applies to any rubber on the road even on a nice day, but Goodyear
wants to improve roadway safety beyond proper tread depth and tire age. The tire

manufacturer is working on an array of electronic sensors and systems known as tire

intelligence, going far beyond your typical tire-pressure monitoring system.

Watch on

Locally known as Goodyear SightLine, Goodyear's new electronic safety mission was
announced at the 2024 Consumer Electronics Show last week in Las Vegas, but the

Ohio-based rubber manufacturer is not going at it alone.

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