Page 15 - LOGIC Consulting PR Report JUNE - JULY 2024

8/7/24, 1:33 PM Riyadh Daily
The General Entertainment Authority (GEA) is one of the key components of the Saudi Vision 2030. It was established in 2016 with the
aim of developing and regulating the entertainment sector and supporting its infrastructure. Since its inception, it has licensed over 4,500
facilities specialising in recreational activities and related activities across various fields in more than 100 cities across the Kingdom.
These licenses include 645 facilities providing entertainment utility services, 1,579 restaurants and cafes with live shows, 1,206
organisations specialising in event management, and 393 facilities for crowd management and administration.

The study also emphasised the Kingdom’s commitment to enhancing its national identity through ‘Saudi Vision 2030’ and promoting its
rich cultural heritage. It highlighted the Ministry of Culture’s efforts to drive the cultural sector’s growth and enhance its role in
contributing to the national economy. The Ministry further aims to increase the sector’s contribution to 3% of the Kingdom’s GDP by
2030. To achieve these goals, the Ministry has launched various cultural initiatives and programs as part of a strategic approach that
integrates culture into everyday life and drives economic growth. Additionally, the Ministry has established 11 cultural commissions, each
independently overseeing a specific cultural sector, to ensure efficient implementation of the Ministry's vision and directives.

According to the study, these efforts have contributed to enhancing the “creative economy” to become a significant economic driver in
the Kingdom. In this context, the economic dimension of culture in Saudi Arabia showed significant growth across various sectors in
2022 compared to 2021. Key economic indicators in the cultural sector denote that the number of cultural professionals reached 181,709
across multiple occupations, representing 1.25% of the total workforce in the Kingdom. Indirect cultural professions accounted for 1.7%
of the Saudi labour market, totalling 242,003 employees.

The study also highlighted the impact of the cultural and entertainment sectors on tourism, reinforcing Saudi Arabia’s position as one of
the most promising and attractive tourist destinations globally. In 2023, Saudi Arabia topped the UN World Tourism list with the highest
growth rate in international tourist arrivals. Among the G20 nations, the Kingdom secured the top position, experiencing a remarkable
50% increase in international tourist arrivals during the last three quarters of 2023, compared to the same period in 2019. These figures
signify the sector's success in achieving Saudi Vision 2030's goal of attracting 100 million tourists, with 77 million domestic tourists and
27 million international tourists.

The Saudi government has made significant investments in cultural sites, activities, and related initiatives, notably through the
establishment of the ‘Quality of Life Program’ supported by five national funds totalling around USD 35 billion. This underscores the
Kingdom's dedication to advancing the cultural and creative sectors, setting a benchmark for other countries globally.
With over 25 years of experience, LOGIC Consulting has effectively managed and implemented over 1,800 projects across diverse
consulting fields, including strategy, corporate governance, and organisational development.

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