Page 10 - LOGIC Consulting PR Report JUNE - JULY 2024
P. 10
Press Release
integrates culture into everyday life and drives economic growth. Additionally, the Ministry
has established 11 cultural commissions, each independently overseeing a specific cultural
sector, to ensure efficient implementation of the Ministry's vision and directives.
According to the study, these efforts have contributed to enhancing the “creative economy” to
become a significant economic driver in the Kingdom. In this context, the economic
dimension of culture in Saudi Arabia showed significant growth across various sectors in
2022 compared to 2021. Key economic indicators in the cultural sector denote that the
number of cultural professionals reached 181,709 across multiple occupations, representing
1.25% of the total workforce in the Kingdom. Indirect cultural professions accounted for
1.7% of the Saudi labour market, totalling 242,003 employees.
The study also highlighted the impact of the cultural and entertainment sectors on tourism,
reinforcing Saudi Arabia’s position as one of the most promising and attractive tourist
destinations globally. In 2023, Saudi Arabia topped the UN World Tourism list with the
highest growth rate in international tourist arrivals. Among the G20 nations, the Kingdom
secured the top position, experiencing a remarkable 50% increase in international tourist
arrivals during the last three quarters of 2023, compared to the same period in 2019. These
figures signify the sector's success in achieving Saudi Vision 2030's goal of attracting 100
million tourists, with 77 million domestic tourists and 27 million international tourists.
The Saudi government has made significant investments in cultural sites, activities, and
related initiatives, notably through the establishment of the ‘Quality of Life Program’
supported by five national funds totalling around USD 35 billion. This underscores the
Kingdom's dedication to advancing the cultural and creative sectors, setting a benchmark for
other countries globally.
