Page 9 - LOGIC Consulting PR Report JUNE - JULY 2024

Press Release

national heritage of the Kingdom. This will increase KSA’s contribution to arts and culture,

developing and diversifying entertainment opportunities to meet the needs of the population,
as well as bolstering the Kingdom's position as a distinguished global destination for tourism

and culture ".

The study highlighted the Kingdom's commitment to developing a sustainable entertainment

sector that enhances the quality of life for residents and visitors as well as elevates lifestyles
across various regions of the Kingdom. This sector has become an economic driver

contributing to economic diversification. The study also pointed out Saudi Arabia's

significant efforts in this sector, which has undergone a profound transformation with rapid
growth and an increasing number of entertainment events. The entertainment market reached

approximately SAR 8.7 billion in 2023, and projections indicate that the sector will grow at a
compound annual growth rate of 10.44% to reach a market size of SAR 14.4 billion by 2028.

The General Entertainment Authority (GEA) is one of the key components of the Saudi

Vision 2030. It was established in 2016 with the aim of developing and regulating the

entertainment sector and supporting its infrastructure. Since its inception, it has licensed over
4,500 facilities specialising in recreational activities and related activities across various

fields in more than 100 cities across the Kingdom. These licenses include 645 facilities
providing entertainment utility services, 1,579 restaurants and cafes with live shows, 1,206

organisations specialising in event management, and 393 facilities for crowd management
and administration.

The study also emphasised the Kingdom’s commitment to enhancing its national identity
through ‘Saudi Vision 2030’ and promoting its rich cultural heritage. It highlighted the

Ministry of Culture’s efforts to drive the cultural sector’s growth and enhance its role in

contributing to the national economy. The Ministry further aims to increase the sector’s
contribution to 3% of the Kingdom’s GDP by 2030. To achieve these goals, the Ministry has

launched various cultural initiatives and programs as part of a strategic approach that