Page 3 - UNIFONIC PR REPORT - DECEMBER 2023
P. 3
PR REPORT
Unifonic
December 2023
1 Press Release was issued for Unifonic
2 Feature Articles were made for Unifonic
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
r A a b i c T o t a l A E D 210,300
*Arabic Total Value of Spend 1:4 AED 841,200
English Total AED 217,200
*English Total Value of Spend 1:4 AED 868,800
TOTAL MEDIA VALUE: AED 1,710,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
