Page 8 - UNIFONIC PR REPORT - DECEMBER 2023

Press Release

Unifonic Selected in First Cohort of National Technology

Development Program’s Bridge Initiative

25 December 2023- Unifonic, the Middle East’s leading customer engagement platform, has been
selected as one of the companies in the first cohort of the Bridge Initiative by the National
Technology Development Program (NTDP). The program aims to support high-growth startups to
expand into global markets by providing various financial subsidies.

The selection of Unifonic in the initiative was announced during TechXpand, a premier technology
event organized by Saudi Arabia’s Ministry of Communication and Information Technology in
Riyadh. In addition to the support provided by NTDP and the Ministry, the startup's

accomplishments further link to the significant support from various other authorities in the
country, including Saudi Unicorns.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “We are delighted to be selected in
the Bridge Initiative’s first cohort. This accomplishment reinforces our pioneering role in the
industry, recognizing our relentless efforts to provide an affordable enterprise-grade multilingual
omnichannel communications platform across the Middle East. We extend our gratitude to our
team, clients, partners, and the government for their unwavering support, which has bolstered our
position as a global market leader in the SaaS sector.”

The National Technology Development Program plays a crucial role in advancing the technology
ecosystem in Saudi Arabia. Through various interventions and support mechanisms, it enhances
effectiveness and fosters sustainable growth, aligning with the initiatives of other stakeholders.

Additionally, the program empowers key enablers in the technology market, who strive to position
the country as a preferred regional hub for innovation and industry investment.

Under the program, Bridge Initiative participants, including Unifonic, can leverage various
benefits to enhance their regional and global presence. One of the key benefits for national
companies in the IT and emerging technologies sector is the extensive support to increase local
market share and global exports. Similarly, the program encourages the local private sector to
embrace IT solutions, initiatives, applications, and services. It also helps attract both local and

global companies that support innovation and research centers that are key for the IT sector.
Furthermore, NTDP contributes to the localization of the IT sector, particularly by increasing local
content in the field of emerging technologies.