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PR REPORT
Baker Hughes
January 2024
TOTAL VALUE –ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 86,200
*English Total Value of Spend 1:4 AED 344,800
TOTAL AED 344,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
