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7/22/25, 11:19 AM Ministry of Sports hosts second UX Lab of 2025 to enhance licensing services - BroadcastPro ME
Ministry of Sports hosts second
UX Lab of 2025 to enhance
licensing services
by Staff Reporter July 21, 2025 in News
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The initiative aligns with the sports sector’s digital transformation strategy and
supports the Zero Government Bureaucracy Programme by streamlining procedures
and boosting service quality.
The Ministry of Sports has held the second edition of its ‘User Experience Lab’ (UX Lab) for 2025, as part of its
broader initiative to improve customer experience across the sports sector. This session focused on streamlining
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