Page 35 - MOS PR REPORT - JULY 2025

8/4/25, 11:15 AM Ministry of Sports organises second ‘Customer Councils' session of 2025 to strengthen operational efficiency within private sector s…
an efficient and sustainable sports environment. They also commended the Ministry’s commitment towards the initiative and its
efforts to strengthen the sporting ecosystem.
Following the session, specialised work teams within the Ministry reviewed and analysed the feedback and suggestions made by
representatives of sports organisations to categorise these insights and pinpoint any possible gaps in service delivery.
The ‘Customer Councils’ session represents the Ministry’s proactive efforts to create a flexible, intelligent and integrated sports
service system that is transparent and simple to navigate. They are governed in accordance with the authorised guidelines
established by the ‘Emirates Programme for Excellence in Government Services,’ in an open, innovation-driven environment that
focuses on shaping smart and integrated sports services.

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