Page 66 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future - Dubai New Style
direct insights into shi s in consumer demand, the company will be be er equipped to deliver customer-
centric products and services.

The term ‘Ontegra,’ which is a combina on of the words ‘Onward’ and ‘Integra on,’ denotes the fusion of
cu ng-edge technology with a commitment to opera onal excellence. This aligns with the company’s
commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-driven) principles and goals of
u lising AI and technology to improve customer experiences, and guarantee sustainable asset and building
management.

Along with the new brand iden ty, the company also revealed its plans to introduce two new voice-based
AI-powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in the coming months. Techi is an in-
house, mul lingual opera ons assistant that can mimic human conversa ons and perform a variety of tasks
like scheduling appointments, preparing quotes, genera ng invoices, and more. Similarly, Alegra, offers AI-
powered customer support, seamlessly subs tu ng for a conven onal help desk representa ve to provide
prompt and effec ve customer service. With revolu onary products designed to set new standards in the
Facili es Management space, Ontegra reiterates its commitment to fully digi sing internal and help desk
opera ons, and leading the industry in digital transforma on.

Saeed Mohammed Al Qatami, Chief Execu ve Officer of Deyaar Development, said: “The rebranding of
our facili es management arm to Ontegra marks a pivotal transi on for Deyaar. We are heading into a new
era and are firmly focused on harnessing the power of AI and cu ng-edge technologies to help us transform
our opera onal efficiency and service delivery. Today, embracing the power of digital transforma on is non-
nego able – it will take us into the future, enabling us to meet the dynamic needs of our customers in a
more integrated manner. This strategic rebranding and the introduc on of innova ve services are just the
beginning. With Ontegra, we are char ng a course towards a future where our opera ons are more
sustainable, our methodologies more agile, and our services more aligned with the expecta ons of a digital
world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be making this strategic shi as
Deyaar Facili es Management transforms into Ontegra for a new future. The vision of seamless integra on
of machine learning and ar ficial intelligence into our core business processes marks a significant milestone
in this forward-looking journey. This transforma on is a major undertaking that impacts every aspect of the
business, from internal opera ons to customer rela ons, and is far more than a simple, strategic decision.”

“In keeping with global standards, we have commi ed ourselves to implemen ng cu ng-edge technologies
that will transform customer experiences and enhance overall produc vity, efficiency and sustainability. As a
result, Ontegra is well posi oned to lead innova on with its revolu onary services and vision for a future
where technology and opera onal excellence merge to reshape the Facili es Management landscape.”

Facility management services in UAE have matured to the point where advanced robo cs, hardware, and
so ware technologies are crucial to its further success. As a proud member of the Deyaar Group, Ontegra
ensures that clients con nue to receive excep onal service with these technologies and stands prepared to
meet emerging challenges, solidifying its posi on as an innovator in the shi ing landscape of facili es
management.

About Deyaar

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