Page 63 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future – The Fashion With Style
insights into shifts in consumer demand, the company will be better
equipped to deliver customer-centric products and services.

The term ‘Ontegra,’ which is a combination of the words ‘Onward’

and ‘Integration,’ denotes the fusion of cutting-edge technology with
a commitment to operational excellence. This aligns with the

company’s commitment to SMART (Sustainable, Methodical, Agile,

Reliable, Technology-driven) principles and goals of utilising AI and
technology to improve customer experiences, and guarantee

sustainable asset and building management.

Along with the new brand identity, the company also revealed its
plans to introduce two new voice-based AI-powered assistants

‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in the coming

months. Techi is an in-house, multilingual operations assistant that
can mimic human conversations and perform a variety of tasks like

scheduling appointments, preparing quotes, generating invoices,

and more. Similarly, Alegra, offers AI-powered customer support,
seamlessly substituting for a conventional help desk representative

to provide prompt and effective customer service. With revolutionary

products designed to set new standards in the Facilities
Management space, Ontegra reiterates its commitment to fully

digitising internal and help desk operations, and leading the industry

in digital transformation.

Saeed Mohammed Al Qatami, Chief Executive Officer of Deyaar

Development, said: “The rebranding of our facilities management

arm to Ontegra marks a pivotal transition for Deyaar. We are
heading into a new era and are firmly focused on harnessing the

power of AI and cutting-edge technologies to help us transform our

operational efficiency and service delivery. Today, embracing the
power of digital transformation is non-negotiable – it will take us into

the future, enabling us to meet the dynamic needs of our customers

in a more integrated manner. This strategic rebranding and the

introduction of innovative services are just the beginning. With
Ontegra, we are charting a course towards a future where our

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