Page 60 - Ontegra PR REPORT - March 2024

Microsoft-based system, highlighting its commitment to research and

development. With the help of direct insights into shifts in consumer
demand, the company will be better equipped to deliver customer-centric
products and services.

The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and

‘Integration,’ denotes the fusion of cutting-edge technology with a
commitment to operational excellence. This aligns with the company’s

commitment to SMART (Sustainable, Methodical, Agile, Reliable,
Technology-driven) principles and goals of utilising AI and technology to
improve customer experiences, and guarantee sustainable asset and

building management.

Along with the new brand identity, the company also revealed its plans to
introduce two new voice-based AI-powered assistants ‘Techi’ and ‘Alegra’

built on OpenAI’s ChatGPT in the coming months. Techi is an in-house,
multilingual operations assistant that can mimic human conversations and
perform a variety of tasks like scheduling appointments, preparing quotes,

generating invoices, and more. Similarly, Alegra, offers AI-powered
customer support, seamlessly substituting for a conventional help desk

representative to provide prompt and effective customer service. With
revolutionary products designed to set new standards in the Facilities
Management space, Ontegra reiterates its commitment to fully digitising

internal and help desk operations, and leading the industry in digital
transformation.

Saeed Mohammed Al Qatami, Chief Executive Officer of Deyaar
Development, said: “The rebranding of our facilities management arm to

Ontegra marks a pivotal transition for Deyaar. We are heading into a new
era and are firmly focused on harnessing the power of AI and cutting-edge

technologies to help us transform our operational efficiency and service
delivery. Today, embracing the power of digital transformation is non-
negotiable – it will take us into the future, enabling us to meet the dynamic

needs of our customers in a more integrated manner. This strategic
rebranding and the introduction of innovative services are just the

beginning. With Ontegra, we are charting a course towards a future where

https://www.tradingview.com/news/reuters.com,2024-03-21:newsml_Zaw5MQgXH:0-pressr-deyaar-
facilities-management-unveils-new-brand-identity-ontegra-to-embrace-tech-driven-future/