Page 57 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future
u lising AI and technology to improve customer experiences, and guarantee sustainable asset and building
management.

Along with the new brand iden ty, the company also revealed its plans to introduce two new voice-based AI-
powered assistants 'Techi' and 'Alegra’ built on OpenAI’s ChatGPT in the coming months. Techi is an in-house,
mul lingual opera ons assistant that can mimic human conversa ons and perform a variety of tasks like

scheduling appointments, preparing quotes, genera ng invoices, and more. Similarly, Alegra, offers AI-powered
customer support, seamlessly subs tu ng for a conven onal help desk representa ve to provide prompt and
effec ve customer service. With revolu onary products designed to set new standards in the Facili es

Management space, Ontegra reiterates its commitment to fully digi sing internal and help desk opera ons, and
leading the industry in digital transforma on.

Saeed Mohammed Al Qatami, Chief Execu ve Officer of Deyaar Development, said: “The rebranding of our
facili es management arm to Ontegra marks a pivotal transi on for Deyaar. We are heading into a new era and
are firmly focused on harnessing the power of AI and cu ng-edge technologies to help us transform our

opera onal efficiency and service delivery. Today, embracing the power of digital transforma on is non-
nego able – it will take us into the future, enabling us to meet the dynamic needs of our customers in a more
integrated manner. This strategic rebranding and the introduc on of innova ve services are just the beginning.
With Ontegra, we are char ng a course towards a future where our opera ons are more sustainable, our

methodologies more agile, and our services more aligned with the expecta ons of a digital world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be making this strategic shi as Deyaar
Facili es Management transforms into Ontegra for a new future. The vision of seamless integra on of machine
learning and ar ficial intelligence into our core business processes marks a significant milestone in this forward-
looking journey. This transforma on is a major undertaking that impacts every aspect of the business, from

internal opera ons to customer rela ons, and is far more than a simple, strategic decision.”

“In keeping with global standards, we have commi ed ourselves to implemen ng cu ng-edge technologies
that will transform customer experiences and enhance overall produc vity, efficiency and sustainability. As a
result, Ontegra is well posi oned to lead innova on with its revolu onary services and vision for a future where

technology and opera onal excellence merge to reshape the Facili es Management landscape."

Facility management services in UAE have matured to the point where advanced robo cs, hardware, and
so ware technologies are crucial to its further success. As a proud member of the Deyaar Group, Ontegra
ensures that clients con nue to receive excep onal service with these technologies and stands prepared to
meet emerging challenges, solidifying its posi on as an innovator in the shi ing landscape of facili es

management.

-Ends-

About Deyaar

Deyaar Development PJSC is a leading real-estate developer and real-estate services company, headquartered
in Dubai. Since its establishment in 2002, the company has registered exponen al growth to become an

industry leader in the region, with a share capital of AED4.38 billion.
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