Page 54 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future | iHeartEmirates
and effective customer service. With revolutionary products designed to set new standards in

the Facilities Management space, Ontegra reiterates its commitment to fully digitising internal
and help desk operations, and leading the industry in digital transformation.

Saeed Mohammed Al Qatami, Chief Executive Officer of Deyaar Development, said: “The

rebranding of our facilities management arm to Ontegra marks a pivotal transition for Deyaar.
We are heading into a new era and are firmly focused on harnessing the power of AI and

cutting-edge technologies to help us transform our operational efficiency and service delivery.

Today, embracing the power of digital transformation is non-negotiable – it will take us into the

future, enabling us to meet the dynamic needs of our customers in a more integrated manner.
This strategic rebranding and the introduction of innovative services are just the beginning. With

Ontegra, we are charting a course towards a future where our operations are more sustainable,

our methodologies more agile, and our services more aligned with the expectations of a digital

world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be making

this strategic shift as Deyaar Facilities Management transforms into Ontegra for a new future.
The vision of seamless integration of machine learning and artificial intelligence into our core

business processes marks a significant milestone in this forward-looking journey. This

transformation is a major undertaking that impacts every aspect of the business, from internal

operations to customer relations, and is far more than a simple, strategic decision.”

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