Page 50 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management Unveils New Identity
Deyaar Facili es Management Unveils New Iden ty

Ontegra will introduce new services, with stronger emphasis on utilising artificial intelligence to
digitise the company's service delivery
March 21, 2024 | Staff Reporter | UAE | Facilities Management

Deyaar Facilities Management, a leading facility management (FM) solutions provider and subsidiary of Deyaar
Development PJSC, has announced its rebranding as Ontegra to embark on a progressive future towards
integrated, technology-driven solutions in the FM industry. This strategic move aligns with the group’s commitment to
enhancing operational excellence and setting higher standards through innovation and sustainability.

In conjunction with its new brand identity, Ontegra will introduce new services, with stronger emphasis on utilising
artificial intelligence to digitise the company's service delivery. Additionally, Ontegra is transitioning to a Microsoft-
based system, highlighting its commitment to research and development. With the help of direct insights into shifts in
consumer demand, the company will be better equipped to deliver customer-centric products and services.

Quick Take

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future
Company also revealed its plans to launch two voice-based AI-powered assistants, 'Techi' and 'Alegra’

The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and ‘Integration,’ denotes the fusion of cutting-
edge technology with a commitment to operational excellence. This aligns with the company’s commitment to
SMART (Sustainable, Methodical, Agile, Reliable, Technology-driven) principles and goals of utilising AI and
technology to improve customer experiences, and guarantee sustainable asset and building management.

Along with the new brand identity, the company also revealed its plans to introduce two new voice-based AI-powered
assistants 'Techi' and 'Alegra’ built on OpenAI’s ChatGPT in the coming months. Techi is an in-house, multilingual
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