Page 49 - Ontegra PR REPORT - March 2024
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Deyaar rebrands facility management solutions unit as Ontegra
        Deyaar rebrands facility
        management solutions unit as
        Ontegra

        DUBAI, 12 days ago
        Dubai-based    Deyaar    Development    has
        announced  that  its  key  subisidary  Deyaar
        Facilities Management has been rebranded as
        'Ontegra'  thus  embarking  on  a  progressive
        future  towards  integrated,  technology-driven
        solutions in the FM industry.

        This  strategic  move  aligns  with  the  group’s
        commitment     to   enhancing    operational
        excellence  and  setting  higher  standards
        through  innovation  and  sustainability,  said  a
        statement from Deyaar.

        In conjunction with its new brand identity, Ontegra will introduce new services, with stronger emphasis on utilising
        artificial  intelligence  to  digitise  the  company's  service  delivery,  said  a  statement  from  Deyaar  Facilities
        Management.

        The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and ‘Integration,’ denotes the fusion of cutting-
        edge technology with a commitment to operational excellence.

        This  aligns  with  the  company’s  commitment  to  SMART  (Sustainable,  Methodical, Agile,  Reliable,  Technology-
        driven)  principles  and  goals  of  utilising  AI  and  technology  to  improve  customer  experiences,  and  guarantee
        sustainable asset and building management.

        According  to  Deyaar,  Ontegra  is  transitioning  to  a  Microsoft-based  system,  highlighting  its  commitment  to
        research and development.

        With the help of direct insights into shifts in consumer demand, the company will be better equipped to deliver
        customer-centric products and services, it stated.

        Along with the new brand identity, the company also revealed  its plans to introduce two new voice-based AI-
        powered assistants 'Techi' and 'Alegra’ built on OpenAI’s ChatGPT in the coming months.

        Techi is an in-house, multilingual operations assistant that can mimic human conversations and perform a variety
        of tasks like scheduling appointments, preparing quotes, generating invoices, and more.

        Similarly,  Alegra,  offers  AI-powered  customer  support,  seamlessly  substituting  for  a  conventional  help  desk
        representative to provide prompt and effective customer service. With revolutionary products designed to set new
        standards in the Facilities Management space, Ontegra reiterates its commitment to fully digitising internal and
        help desk operations, and leading the industry in digital transformation.

        CEO Saeed Mohammed Al Qatami said: "The rebranding of our facilities management arm to Ontegra marks a
        pivotal transition for Deyaar. We are heading into a new era and are firmly focused on harnessing the power of AI
        and cutting-edge technologies to help us transform our operational efficiency and service delivery."

        "Today, embracing the power of digital transformation is non-negotiable – it will take us into the future, enabling
        us to meet the dynamic needs of our customers in a more integrated manner. This strategic rebranding and the
        introduction  of  innovative  services  are  just  the  beginning.  With  Ontegra,  we  are  charting  a  course  towards  a
        future where our operations are more sustainable, our methodologies more agile, and our services more aligned
        with the expectations of a digital world," he stated.

        Ontegra  General  manager  Adnan  Jabri  said:  "We  are  delighted  to  be  making  this  strategic  shift  as  Deyaar
        Facilities Management transforms into Ontegra for a new future. The vision of seamless integration of machine
        learning and artificial intelligence into our core business processes marks a significant milestone in this forward-
        looking journey."

        "This transformation is a major undertaking that impacts every aspect of the business, from internal operations to
        customer relations, and is far more than a simple, strategic decision," he added.-TradeArabia News Service


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