Page 44 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity
The term ‘Ontegra,’ which is a combina on of the words ‘Onward’ and ‘Integra on,’ denotes the fusion of
cu ng-edge technology with a commitment to opera onal excellence. This aligns with the company’s
commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-driven) principles and goals of
u lising AI and technology to improve customer experiences, and guarantee sustainable asset and building
management.

Along with the new brand iden ty, the company also revealed its plans to introduce two new voice-based AI-
powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in the coming months. Techi is an in-house,
mul lingual opera ons assistant that can mimic human conversa ons and perform a variety of tasks like
scheduling appointments, preparing quotes, genera ng invoices, and more. Similarly, Alegra, offers AI-powered
customer support, seamlessly subs tu ng for a conven onal help desk representa ve to provide prompt and
effec ve customer service. With revolu onary products designed to set new standards in the Facili es
Management space, Ontegra reiterates its commitment to fully digi sing internal and help desk opera ons, and
leading the industry in digital transforma on.

Saeed Mohammed Al Qatami, Chief Execu ve Officer of Deyaar Development, said: “The rebranding of our
facili es management arm to Ontegra marks a pivotal transi on for Deyaar. We are heading into a new era and
are firmly focused on harnessing the power of AI and cu ng-edge technologies to help us transform our
opera onal efficiency and service delivery.

Today, embracing the power of digital transforma on is non-nego able – it will take us into the future, enabling
us to meet the dynamic needs of our customers in a more integrated manner. This strategic rebranding and the
introduc on of innova ve services are just the beginning. With Ontegra, we are char ng a course towards a
future where our opera ons are more sustainable, our methodologies more agile, and our services more
aligned with the expecta ons of a digital world.”

Adnan Jabri, General manager of Ontegra, stated, “We are delighted to be making this strategic shi as Deyaar
Facili es Management transforms into Ontegra for a new future. The vision of seamless integra on of machine
learning and ar ficial intelligence into our core business processes marks a significant milestone in this forward-
looking journey. This transforma on is a major undertaking that impacts every aspect of the business, from
internal opera ons to customer rela ons, and is far more than a simple, strategic decision.”

“In keeping with global standards, we have commi ed ourselves to implemen ng cu ng-edge technologies
that will transform customer experiences and enhance overall produc vity, efficiency and sustainability. As a
result, Ontegra is well posi oned to lead innova on with its revolu onary services and vision for a future where
technology and opera onal excellence merge to reshape the Facili es Management landscape.”

Facility management services in UAE have matured to the point where advanced robo cs, hardware, and
so ware technologies are crucial to its further success. As a proud member of the Deyaar Group, Ontegra
ensures that clients con nue to receive excep onal service with these technologies and stands prepared to
meet emerging challenges, solidifying its posi on as an innovator in the shi ing landscape of facili es
management.

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