Page 53 - Ontegra PR REPORT - March 2024

Deyaar Facilities Management unveils new brand identity ‘Ontegra’ to embrace tech-driven future | iHeartEmirates

In conjunction with its new brand identity, Ontegra will introduce new services, with stronger

emphasis on utilising artificial intelligence to digitise the company’s service delivery. Additionally,

Ontegra is transitioning to a Microsoft-based system, highlighting its commitment to research

and development. With the help of direct insights into shifts in consumer demand, the company
will be better equipped to deliver customer-centric products and services.

The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and ‘Integration,’ denotes the

fusion of cutting-edge technology with a commitment to operational excellence. This aligns with

the company’s commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-

driven) principles and goals of utilising AI and technology to improve customer experiences, and
guarantee sustainable asset and building management.

Along with the new brand identity, the company also revealed its plans to introduce two

new voice-based AI-powered assistants ‘Techi’ and ‘Alegra’ built on OpenAI’s ChatGPT in

the coming months. Techi is an in-house, multilingual operations assistant that can

mimic human conversations and perform a variety of tasks like scheduling appointments,
preparing quotes, generating invoices, and more. Similarly, Alegra, offers AI-powered customer

support, seamlessly substituting for a conventional help desk representative to provide prompt

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