Page 8 - Ontegra PR REPORT - March 2024
P. 8
Press Release
Deyaar Facilities Management unveils new brand identity ‘Ontegra’
to embrace tech-driven future
• Company also revealed its plans to launch two voice-based AI-powered assistants,
'Techi' and 'Alegra’
Dubai- March 21, 2024: Deyaar Facilities Management, a leading facility management (FM)
solutions provider and subsidiary of Deyaar Development PJSC, has announced its rebranding as
'Ontegra' to embark on a progressive future towards integrated, technology-driven solutions in
the FM industry. This strategic move aligns with the group’s commitment to enhancing operational
excellence and setting higher standards through innovation and sustainability.
In conjunction with its new brand identity, Ontegra will introduce new services, with stronger
emphasis on utilising artificial intelligence to digitise the company's service delivery. Additionally,
Ontegra is transitioning to a Microsoft-based system, highlighting its commitment to research and
development. With the help of direct insights into shifts in consumer demand, the company will
be better equipped to deliver customer-centric products and services.
The term ‘Ontegra,’ which is a combination of the words ‘Onward’ and ‘Integration,’ denotes the
fusion of cutting-edge technology with a commitment to operational excellence. This aligns with
the company’s commitment to SMART (Sustainable, Methodical, Agile, Reliable, Technology-
driven) principles and goals of utilising AI and technology to improve customer experiences, and
guarantee sustainable asset and building management.
Along with the new brand identity, the company also revealed its plans to introduce two new voice-
based AI-powered assistants 'Techi' and 'Alegra’ built on OpenAI’s ChatGPT in the coming
months. Techi is an in-house, multilingual operations assistant that can mimic human
conversations and perform a variety of tasks like scheduling appointments, preparing quotes,