Page 286 - KHALIFA FUND PR REPORT JUNE 2025

6/12/25, 5:13 PM Emirates Franchise Association organises ‘Franchise Unites Us and Innovation Leads Us’ forum – UAE Business and Travel Insight…
The programme also featured an interactive visual presentation highlighting the Association’s achievements and
showcasing successful Emirati brands that have expanded locally and internationally through franchising.

It focused on the Association’s efforts to support the development of an integrated franchise system in the UAE
based on innovation, efficiency, and sustainable growth.

The event also included several accompanying activities, most notably the “Franchise Walk,” which showcased a
selection of local and international brands. In addition, the Association organised advisory sessions in
collaboration with several consultancy firms, offering specialised professional guidance on the legal, regulatory,
and operational aspects of the franchise model.

At the conclusion of the event, the Association reaffirmed its commitment to empowering entrepreneurs and
strengthening the supportive environment for franchising in the country. It called on start-ups and local brands to
take advantage of the benefits of Association membership, which include guidance, training, institutional
representation, and access to new markets through local and international partnerships.

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