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6/11/24, 11:13 AM Navigating Digital Transformation and AI in Emerging Markets - Middle East Business News and Information - mid-east.info
Navigating Digital Transformation and

AI in Emerging Markets

June 10, 2024 6

By: Martin lentle, Vice President, NEMEA, Red Hat.

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In the fast-paced technological landscape, understanding the differences between “digital

transformation” and “artificial intelligence” (AI) is essential, particularly for businesses in

emerging markets. These concepts, while interconnected, play distinct roles in driving
innovation and competitiveness. From Red Hat’s perspective, mastering both can propel

businesses to new heights, especially in regions where digital infrastructure is still
evolving.

Digital Transformation: A Strategic Imperative for Emerging Markets:

Digital transformation involves the comprehensive integration of digital technologies into

all aspects of an organisation, fundamentally changing how businesses operate and deliver
value. This transformation is not merely about adopting new technologies but fostering a

culture that embraces agility, experimentation, and continuous improvement.

Core Components of Digital Transformation:

Process Optimisation: Enhancing operational efficiency and reducing costs.

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