Page 16 - Red Hat PR REPORT - JUNE 2024

6/11/24, 11:13 AM Navigating Digital Transformation and AI in Emerging Markets - Middle East Business News and Information - mid-east.info
Customer Experience: Leveraging digital channels to improve customer interactions.

Business Model Innovation: Creating new revenue streams or transforming existing

models.

Cultural Shift: Encouraging innovation and digital adoption across the organisation.

In emerging markets, digital transformation is crucial for bridging the gap between
traditional business practices and modern technological advancements. Red Hat’s

enterprise open-source solutions, such as Red Hat OpenShift and Red Hat Ansible
Automation Platform, offer a robust and flexible foundation for businesses to embark on

their digital transformation journey, ensuring they can scale and adapt as needed.

Artificial Intelligence: The Accelerator of Digital Transformation:

AI focuses on developing systems capable of performing tasks that typically require

human intelligence, such as learning, reasoning, and problem-solving. As an accelerator
within digital transformation, AI enables businesses to optimise processes, make informed

decisions, and enhance customer experiences.

Key Applications of AI:

Automation: Streamlining repetitive tasks to improve efficiency.

Data Analysis: Extracting actionable insights from vast datasets.

Predictive Analytics: Anticipating trends and behaviours to optimise operations.

Natural Language Processing (NLP): Enhancing human-machine interactions through

advanced language understanding.

In emerging markets, where resources may be limited, AI can drive significant
improvements in efficiency and effectiveness. Red Hat’s open hybrid cloud platform

ensures that AI solutions are scalable and consistent, while tools like Red Hat OpenShift
Data Science accelerate AI development and deployment.

Red Hat Enterprise Linux AI: Empowering Innovation

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