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6/11/24, 11:18 AM Navigating Digital Transformation and AI in Emerging Markets - Middle East News 247
perspective, mastering both can propel businesses to new heights, especially in regions where digital
infrastructure is still evolving.

Digital Transformation: A Strategic Imperative for Emerging Markets

Digital transformation involves the comprehensive integration of digital technologies into all aspects of an
organisation, fundamentally changing how businesses operate and deliver value. This transformation is not
merely about adopting new technologies but fostering a culture that embraces agility, experimentation, and

continuous improvement.

Core Components of Digital Transformation:

Process Optimisation: Enhancing operational efficiency and reducing costs.
Customer Experience: Leveraging digital channels to improve customer interactions.
Business Model Innovation: Creating new revenue streams or transforming existing models.
Cultural Shift: Encouraging innovation and digital adoption across the organisation.

In emerging markets, digital transformation is crucial for bridging the gap between traditional business

practices and modern technological advancements. Red Hat’s enterprise open-source solutions, such as
Red Hat OpenShift and Red Hat Ansible Automation Platform, offer a robust and flexible foundation for
businesses to embark on their digital transformation journey, ensuring they can scale and adapt as needed.

Artificial Intelligence: The Accelerator of Digital Transformation

AI focuses on developing systems capable of performing tasks that typically require human intelligence,
such as learning, reasoning, and problem-solving. As an accelerator within digital transformation, AI enables
businesses to optimise processes, make informed decisions, and enhance customer experiences.

Key Applications of AI:

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