Page 3 - Red Hat PR REPORT - JULY 2024
P. 3
PR REPORT
Red Hat
July 2024
1 Corporate announcement was circulated for Red Hat
2 Articles were issued for Red Hat
The Corporate announcement was sent to all local, Pan Arab English and Arabic
publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 453,800
*Arabic Total Value of Spend 1:4 AED 1,815,200
E n g l i s h T o t a l A E D 828,200
*English Total Value of Spend 1:4 AED 3,312,800
TOTAL AED 5,128,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
