Page 8 - Red Hat PR REPORT - JULY 2024

Article

Red Hat’s Partner Program: Catalyst for AI and virtualisation

growth in GCC region

By Burak Borhan, Regional Director, Head of Middle East and Africa Partner Ecosystem

Currently, the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman,
Qatar, Saudi Arabia and the UAE, are increasingly investing in AI and virtualisation technologies

as well as leading the way in technological innovations. This focus on cutting-edge technologies

seamlessly aligns with digital transformation strategies of the partner program launched by Red
Hat, a leading provider of open-source software solutions.

With the advent of smart cities, implementation of digital transformation initiatives and a strong
focus on IT modernisation, the region is well-positioned to leverage the immense capabilities and

features of Red Hat’s new partner program.

Overview of enhanced partner program
Red Hat’s new partner program represents a significant stride in the company’s efforts to

modernising its partner engagement. It marks a significant shift, aiming for greater simplicity,

choice and flexibility for its partners. As part of this initiative, Red Hat has introduced several key
updates.

Red Hat has upgraded the partner program with a modular approach, which allows partners to

tailor their engagement by earning points for specific activities in each module that align with their
business goals. The initial modules entail – Resell, Distribution and Sell With. These enable

focused growth and increased engagement. Furthermore, a globally consistent tiering

framework has been established to evaluate partners based on their engagement, expertise and
performance. This transparency guarantees a unified approach to partner collaboration across all

the regions.