Page 9 - Red Hat PR REPORT - JULY 2024

Additionally, beyond revenue-based measures, a revised incentives framework has been

introduced to recognise the overall scope of value that each partner provides. This entails

procedures to offer additional support, enhanced market development fund (MDF) tools and a
standardised deal registration process. A new interface has also been added to the Red Hat Partner

Connect portal to facilitate user interactions and assist partners with module activities. This offers
real-time performance dashboards for opportunity management.

Fuelling AI and virtualisation growth in GCC region

The enhanced partner program holds particular significance in the GCC region, where AI and
virtualisation are strategically important. It contributes to the fostering the growth of these two

advanced technologies in numerous ways.

The modular approach empowers partners to focus on AI-driven solutions, incorporating Red Hat’s

open-source technologies to develop cutting-edge AI applications. This is indisputably crucial for
sectors, including healthcare, finance and smart cities, where AI can pave way for innovation and

increased efficiency. The program additionally enables partners to offer efficient virtualisation
solutions, thereby improving flexibility and scalability of IT infrastructure in response to the rising

demand for virtualisation in the GCC. This caters to industries such as education, government and

telecommunications, enabling them to adapt their IT infrastructure seamlessly.

Furthermore, the holistic and ecosystem-wide strategy of the program enables partners to work
with a variety of technology vendors and solution providers. This fosters IT modernisation,

allowing businesses to easily adopt AI automation, hybrid cloud, and legacy modernisation.

What are sector-specific benefits of this program?

The upgrades and advancements of the Red Hat’s partner program offer distinctive benefits across
several key sectors in the GCC region. For instance, by using predictive analytics, personalised

treatment plans and effective data management, AI-driven systems can transform the healthcare
industry by enhancing patient care. Virtualisation technologies facilitate scalable and safe