Page 161 - 7X PR REPORT REPORT DECEMBER 2024

12/6/24, 1:27 PM 7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand - Campaign Middle East
7X, formerly Emirates Post Group, spoofs the

marketing process in hilarious rebrand

Anup Oommen

Leaders at 7X, formerly Emirates Post Group, talk to Campaign Middle East about the objectives and effectiveness of
combining humour, Emirati talent, and creative storytelling for 'The Maestro' campaign.

https://www.youtube.com/watch?v=WNnmUHzIKpw&list=PL-329OGNzglyza5QKaETUeKvQlqyeYHj6

7X, formerly known as Emirates Post Group, has launched its latest ‘The Maestro’ campaign, spoofing the

creative process and taking a humorous route to communicate its recent rebrand to new audiences, particularly the
youth in the region.

For this campaign, 7X has partnered with rising Emirati comedian Abdulla Almamari and Emirati artist Maitha
Mohamed to get one point across, which in Mohamed’s words are, “People need to know that Emirates Post
Group is not only rebranded to 7X, but that 7X is the parent company under which lie four entities, including
Emirates Post, shipping and delivery services company EMX

https://campaignme.com/7x-formerly-emirates-post-group-spoofs-the-marketing-process-in-hilarious-rebrand/ 1/1