Page 162 - 7X PR REPORT REPORT DECEMBER 2024

7X, formerly Emirates Post Group, spoofs the

marketing process in hilarious rebrand

Story by Anup Oommen
• 1d • 2 min read

7X, formerly Emirates Post Group, spoofs the marketing process in hilarious rebrand© Provided by
Campaignme.com
7X, formerly known as Emirates Post Group, has launched its latest ‘The Maestro’ campaign,
spoofing the creative process and taking a humorous route to communicate its recent rebrand to
new audiences, particularly the youth in the region.

For this campaign, 7X has partnered with rising Emirati comedian Abdulla Almamari and Emirati
artist Maitha Mohamed to get one point across, which in Mohamed’s words are, “People need to
know that Emirates Post Group is not only rebranded to 7X, but that 7X is the parent company under
which lie four entities, including Emirates Post, shipping and delivery services company EMX,

https://www.msn.com/en-ae/news/other/7x-formerly-emirates-post-group-spoofs-the-marketing-
process-in-hilarious-rebrand/ar-AA1viYai?ocid=BingNewsSerp