Page 90 - SGH PR REPORT - JUNE 2024

6/4/24, 3:25 PM Latest News
campaign aims to empower individuals in their fitness journeys, while promoting awareness about various
weight loss solutions including surgical options.

The ‘Khotahon’ campaign, which was also recognised at the event, and won the ‘Social Impact Marketing
award’ aims to improve women’s wellness by facilitating crucial discussions on gynaecological concerns and

menstrual health, shattering societal barriers and taboos. The campaign showcased poignant personal
stories of four remarkable women, each navigating the complexities of womanhood to inspire all women
across the region, exemplifying SGH’s commitment to education, empowerment, and inclusivity.

Rami Zahran, Chief Marketing and Communications Officer at Saudi German Health commented: “We are
proud to receive these awards as they not only recognize the success of our marketing campaigns; but

they're also a testament to the lives we help improve and the stories we amplify. It’s about empowering
individuals to rewrite their health narratives and to provide a platform for women to reclaim their wellness

journeys. Through our campaigns and our communication, we always ensure to express our brand ethos of
“Caring Like Family”, which is our way of ensuring that we connect with people on a human level. We hope

not to just change the marketing landscape, but to bring hope to every heart we touch.”
The Smarties Award KSA recognised SGH’s successful strategies in patient engagement, underscoring its
capability to drive both public health advancements and business success through personalised care and

advanced customer relationship management (CRM) strategies. Rooted in SGH’s ethos of ‘Caring Like
Family,’ this achievement reflects the group’s unwavering commitment to providing comprehensive,

personalised healthcare services and fostering a supportive and nurturing environment for patients.
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