Page 91 - SGH PR REPORT - JUNE 2024

6/4/24, 3:25 PM PRESSR: Saudi German Health wins multiple marketing awards at Smarties KSA 2024 — TradingView News
PRESSR: Saudi German Health

wins multiple marketing

awards at Smarties KSA 2024

Jun 3, 202415:20 GMT+4

Saudi German Health (SGH), a leading healthcare provider in the MENA region,
was honoured at the Smarties Award KSA for its groundbreaking campaigns titled

‘Elevating Lives with Personalized Weight Loss Solutions’ and ‘Khotahon.’ These

campaigns, in line with the health goals of Saudi Vision 2030, underscore SGH’s

dedication to women’s empowerment and cutting-edge weight loss solutions.

The ‘Elevating Lives with Personalized Weight Loss Solutions’ campaign was

honoured in the category of ‘Customer Journey Marketing - Lead Generation /

CRM,’ recognising SGH’s exceptional ability to map out and optimise the entire
patient journey – from initial awareness to final decision-making processes. The

campaign aims to empower individuals in their fitness journeys, while

promoting awareness about various weight loss solutions including surgical

options.

The ‘Khotahon’ campaign, which was also recognised at the event, and won the

‘Social Impact Marketing award’ aims to improve women’s wellness by

facilitating crucial discussions on gynaecological concerns and menstrual health,
shattering societal barriers and taboos. The campaign showcased poignant

personal stories of four remarkable women, each navigating the complexities of

womanhood to inspire all women across the region, exemplifying SGH’s

commitment to education, empowerment, and inclusivity.

Rami Zahran, Chief Marketing and Communications Officer at Saudi German

Health commented: “We are proud to receive these awards as they not only

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