Page 3 - LAMBORGHINI PR REPORT - OCTOBER 2023
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PR REPORT
Lamborghini Abu Dhabi & Dubai
October 2023
1 Press Release was issued for Lamborghini Abu Dhabi & Dubai
1 Interview was secured for Lamborghini Abu Dhabi & Dubai
1 Award was submitted for Lamborghini Abu Dhabi & Dubai
2 Content Development were made for Lamborghini Abu Dhabi & Dubai
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 249,800
*Arabic Total Value of Spend 1:4 AED 999,200
English Total AED 204,900
*English Total Value of Spend 1:4 AED 819,600
TOTAL AED 1,818,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
