Page 24 - ABCC PR REPORT - NOVEMBER 2023

11/10/23, 4:53 PM Arab-Brazilian Chamber of Commerce

Arab-Brazilian Chamber of Commerce indicates

continued demand for Brazilian halal products

worldwide

By Middle East News 247 November 1, 2023

The Arab-Brazilian Chamber of Commerce (ABCC), in collaboration with the Brazilian Trade and
Investment Promotion Agency (ApexBrasil), Brazilian Beef Exporters Association (ABIEC), and the

Brazilian Association of Animal Protein (ABPA), organised recently the Halal do Brasil Day during the
Anuga Halal Conference and Market, one of the world’s largest and most reputable food shows.

Key representatives from the Halal do Brasil initiative came together at the recent gathering to highlight
how the worldwide popularity of Halal products from Brazil continues to soar, attracting a global customer
base and strengthening Brazil’s standing as a dominant force in the export of certified foods.

Founded in 2022, Halal do Brasil aims to increase international recognition of Brazilian-made halal

products and provide a venue for showcasing certified Brazilian products in markets abroad. Brazil
proudly displayed a wide array of products during the event, all carefully crafted to satisfy the various
tastes of its diverse customers. These products included traditional protein products, breakfast cereals,

pulps, açaí, confectionery, coffee, processed foods, fruits, and seasonings.

Mohamad Mourad, Vice President of ABCC, said: “A significant portion of the consumer market today

embraces halal products and services. These individuals are dedicated to making thoughtful, health-
conscious, and ecologically responsible decisions, as well as placing a high value on the assurance of

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