Page 29 - ABCC PR REPORT - NOVEMBER 2023

11/10/23, 4:53 PM PRESSR: Arab-Brazilian Chamber of Commerce indicates continued demand for Brazilian halal products worldwide during …
breakfast cereals, pulps, açaí, confectionery, coffee, processed foods, fruits,

and seasonings.

Mohamad Mourad, Vice President of ABCC, said: "A significant portion of the
consumer market today embraces halal products and services. These

individuals are dedicated to making thoughtful, health-conscious, and

ecologically responsible decisions, as well as placing a high value on the

assurance of product authenticity and ethical sourcing. Our latest gathering

at the Anuga Halal Conference and Market enabled us to better understand
the potential of Brazilian halal products and develop policies that will

support our expanding customer base."

Attendees at Anuga were treated to delicious food prepared by Brazilian

chefs using halal ingredients that were on display. The event was also

attended by Giovane Elber, the renowned Brazilian football player who is

actively involved in the cattle industry in Brazil and a strong advocate for the

superior quality of Brazilian protein in international markets.

Fernanda Dantas, Project Manager of the ABCC, commented “Brazil features

an advanced food industry that can serve a wide range of markets. The event
further provided us with a chance to explore these prospects and guarantee

steady development for the future. Furthermore, Brazil was a key sponsor of

the Anuga Halal Conference and Market, resulting in its prominent position at

the esteemed event. This sponsorship provided a unique forum for

showcasing our products to a global audience and exemplified our
commitment to the rapidly growing halal industry”.

The growing Muslim community in North America and Europe is increasing the
demand for halal food, while non-Muslim consumers are also becoming more

interested in the segment due to concerns about food safety and quality, with

projections indicating that the global halal industry will exceed USD 9 trillion

(EUR 8.4 trillion) by 2025

The Halal do Brasil project strengthens the popularity of Brazilian halal food

in foreign markets. The project has been actively involved in major Muslim

https://www.tradingview.com/news/reuters.com,2023-11-01:newsml_Zaw2nVxF0:0-pressr-arab-brazilian-chamber-of-commerce-indicates-continu… 2/3