Page 31 - ABCC PR REPORT - NOVEMBER 2023

11/10/23, 4:54 PM Latest News

Arab-Brazilian Chamber of Commerce indicates

continued demand for Brazilian halal products

worldwide during Halal do Brasil Day

02/11/2023

? Brazil stands as a leader in the export of certified foods and continues to attract

a global customer base ? The global halal industry is projected to exceed USD 9
trillion by 2025

01 November 2023- The Arab-Brazilian Chamber of Commerce (ABCC), in collaboration with the Brazilian
Trade and Investment Promotion Agency (ApexBrasil), Brazilian Beef Exporters Association (ABIEC), and

the Brazilian Association of Animal Protein (ABPA), organised recently the Halal do Brasil Day during the
Anuga Halal Conference and Market, one of the world's largest and most reputable food shows.

Key representatives from the Halal do Brasil initiative came together at the recent gathering to highlight
how the worldwide popularity of Halal products from Brazil continues to soar, attracting a global customer

base and strengthening Brazil’s standing as a dominant force in the export of certified foods.
Founded in 2022, Halal do Brasil aims to increase international recognition of Brazilian-made halal
products and provide a venue for showcasing certified Brazilian products in markets abroad. Brazil

proudly displayed a wide array of products during the event, all carefully crafted to satisfy the various
tastes of its diverse customers. These products included traditional protein products, breakfast cereals,

pulps, açaí, confectionery, coffee, processed foods, fruits, and seasonings.
Mohamad Mourad, Vice President of ABCC, said: "A significant portion of the consumer market today
embraces halal products and services. These individuals are dedicated to making thoughtful, health-

conscious, and ecologically responsible decisions, as well as placing a high value on the assurance of
product authenticity and ethical sourcing. Our latest gathering at the Anuga Halal Conference and Market

enabled us to better understand the potential of Brazilian halal products and develop policies that will
support our expanding customer base."

https://www.arabbnews.com/english/Latest-News.asp?id=16959 1/2