Page 35 - ABCC PR REPORT - NOVEMBER 2023

11/22/23, 3:59 PM Global Halal Brazil Business Forum convenes experts, officials and businesspeople from across globe
good prospect for our country, especially due to the potential we have to expand the supply of goods –
not just fresh but also industrialized, as well Halal services and tourism.”

During the event, Arab authorities regarded Brazil as a key producer and largest exporter of halal animal
proteins, while highlighting the potential of the vast halal market across diverse product portfolios, which

is yet to be explored. In line with this, H.E Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of State for
Foreign Trade, and representatives from Arab embassies and the Islamic Chamber of Commerce,
Industry and Agriculture (ICCIA), emphasised that the political and economic bond between Brazil and
Arab countries supports any potential expansion of the range of exports, in terms of both volume and

product categories.

In addition, Al Zeyoudi reaffirmed the country’s urge to reinforce global cooperation in the halal industry
following the sustainable development goals (SDGs). He further added: “We strongly believe that the
forum will pave the way for bringing together expertise and strengthening joint economic and investment
policies to support sustainable growth of halal industry and draw more global investments.”

In line with the discussions held in the forum, the Halal do Brazil revealed its plan to conduct a
comprehensive B2B visit to companies. The initiative, which is carried out by ABCC and the Brazilian
Trade and Investment Promotion Agency (ApexBrasil), seeks to strengthen the foothold of Brazilian
halal food and beverage items in global markets.

The 2023 edition brought together over 40 speakers from across 13 countries. The event witnessed the
signing of four cooperation agreements and thirteen sponsorships. In addition, the second edition of
GHB received immense media coverage, with over 300 articles in Brazilian and international media.

The event was held under the sponsorship of renowned organisations including BRF/Marfrig, Minerva
Foods, Laila Travel, Turkish Airlines, Brazilian Tourism Board (Embratur), Travel Plus and H2R Insights

and Trends.

-End-

For further information, please contact:

Orient Planet Group (OPG)
Email: media@orientplanet.com

Website: www.orientplanet.com

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