Page 32 - ABCC PR REPORT - NOVEMBER 2023

11/10/23, 4:54 PM Latest News
Attendees at Anuga were treated to delicious food prepared by Brazilian chefs using halal ingredients that
were on display. The event was also attended by Giovane Elber, the renowned Brazilian football player

who is actively involved in the cattle industry in Brazil and a strong advocate for the superior quality of
Brazilian protein in international markets.

Fernanda Dantas, Project Manager of the ABCC, commented “Brazil features an advanced food industry
that can serve a wide range of markets. The event further provided us with a chance to explore these
prospects and guarantee steady development for the future. Furthermore, Brazil was a key sponsor of the

Anuga Halal Conference and Market, resulting in its prominent position at the esteemed event. This
sponsorship provided a unique forum for showcasing our products to a global audience and exemplified

our commitment to the rapidly growing halal industry”.
The growing Muslim community in North America and Europe is increasing the demand for halal food,

while non-Muslim consumers are also becoming more interested in the segment due to concerns about
food safety and quality, with projections indicating that the global halal industry will exceed USD 9 trillion

(EUR 8.4 trillion) by 2025
The Halal do Brasil project strengthens the popularity of Brazilian halal food in foreign markets. The
project has been actively involved in major Muslim market trade events, including Saudi Halal Expo in

Saudi Arabia, Gulfood in the UAE, MIHAS in Malaysia, and Anuga. The initiative encourages Brazilian
food companies to seek halal certification for their product lines, thereby increasing the proportion of

added-value food products exported.
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