Page 34 - ABCC PR REPORT - NOVEMBER 2023

11/22/23, 3:59 PM Global Halal Brazil Business Forum convenes experts, officials and businesspeople from across globe
In conjunction with the forum, ABCC also launched ‘Trust Trace’, a pilot plan for a traceability system for
halal products. The key objective of the system is to offer information on the complete production cycle
of halal items. Furthermore, the forum featured the Halal Scientific Technical Congress (CTEC Halal),
which was led by the International Academy Halal, an institute specialised in halal training, qualification

and continuous education.

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The 2023 edition of the forum brought together renowned speakers for several sessions as well as
representatives from key organisations and several ministers from Brazil and the Arab world. The panel

discussions held on the sidelines of the forum also discussed the establishment of strategic distribution
and logistics hubs in various Muslim-majority countries to ensure seamless and secure trade of halal
products within markets in the Middle East, Africa, and Asia region.

Osmar Chohfi, President of ABCC, said: “The second edition of Global Halal Brazil Business Forum

proved to be instrumental in highlighting the potential of the halal market to Brazilian entrepreneurs and
officials while emphasising the consistency of the country as a halal partner to the Arab and Islamic
attendees. Currently, the Islamic market is one of the major markets, which brings together nearly 60
countries globally, with a population of 1.97 billion residents and an economic activity of USD 5.7 trillion

annually. According to reports Brazil exported nearly USD 23 billion worth of food and beverages to
Islamic countries in 2022. This indicates that producing halal foods appear as an excellent opportunity
for most Brazilian entrepreneurs as the demand for halal products is surging higher, even beyond the
Arabic and Islamic worlds. The market also shows substantial growth potential beyond the food sector.”

Like Chohfi, FAMBRAS Halal president Mohamed Zoghbi stressed the relevance of the event and
pointed out the opportunities. “I have no doubt it was a milestone in the history of global Halal. We
brought Brazilian and international dignitaries and officials to discuss key relevant topics for those who
want to break in or keep operating with excellence in the Halal market,” he says. “We left with a very

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