Page 41 - ABCC PR REPORT - NOVEMBER 2023
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11/22/23, 4:00 PM PRESSR: Global Halal Brazil Business Forum convenes experts, officials and businesspeople from across globe — TradingView …
political and economic bond between Brazil and Arab countries supports any
potential expansion of the range of exports, in terms of both volume and
product categories.
In addition, Al Zeyoudi reaffirmed the country’s urge to reinforce global
cooperation in the halal industry following the sustainable development goals
(SDGs). He further added: “We strongly believe that the forum will pave the
way for bringing together expertise and strengthening joint economic and
investment policies to support sustainable growth of halal industry and draw
more global investments.”
In line with the discussions held in the forum, the Halal do Brazil revealed its
plan to conduct a comprehensive B2B visit to companies. The initiative, which is
carried out by ABCC and the Brazilian Trade and Investment Promotion Agency
(ApexBrasil), seeks to strengthen the foothold of Brazilian halal food and
beverage items in global markets.
The 2023 edition brought together over 40 speakers from across 13 countries.
The event witnessed the signing of four cooperation agreements and thirteen
sponsorships. In addition, the second edition of GHB received immense media
coverage, with over 300 articles in Brazilian and international media.
The event was held under the sponsorship of renowned organisations including
BRF/Marfrig, Minerva Foods, Laila Travel, Turkish Airlines, Brazilian Tourism
Board (Embratur), Travel Plus and H2R Insights and Trends.
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