Page 42 - ABCC PR REPORT - NOVEMBER 2023

11/22/23, 4:00 PM Latest News

Global Halal Brazil Business Forum convenes

experts, officials and businesspeople from across

globe

16/11/2023

15 November 2023- The second edition of Global Halal Brazil Business Forum (GHB), organised by the Arab

Brazilian Chamber of Commerce (ABCC) in collaboration with FAMBRAS Halal, served as a dynamic
platform for industry experts, officials and entrepreneurs to highlight major trends and opportunities in the

global halal market. The forum was held recently in Sao Paulo, Brazil.
The two-day event focused on major topics including “ESG practices in line with halal values”, “Added value
of halal products for consumers”, “Technology as driver of halal global business”, “Halal, logistics and

strategic hubs” and “Tourism and entertainment: innovation and competitiveness”.
In conjunction with the forum, ABCC also launched ‘Trust Trace’, a pilot plan for a traceability system for halal

products. The key objective of the system is to offer information on the complete production cycle of halal
items. Furthermore, the forum featured the Halal Scientific Technical Congress (CTEC Halal), which was led

by the International Academy Halal, an institute specialised in halal training, qualification and continuous
education.

The 2023 edition of the forum brought together renowned speakers for several sessions as well as
representatives from key organisations and several ministers from Brazil and the Arab world. The panel
discussions held on the sidelines of the forum also discussed the establishment of strategic distribution and

logistics hubs in various Muslim-majority countries to ensure seamless and secure trade of halal products
within markets in the Middle East, Africa, and Asia region.

Osmar Chohfi, President of ABCC, said: “The second edition of Global Halal Brazil Business Forum proved
to be instrumental in highlighting the potential of the halal market to Brazilian entrepreneurs and officials

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