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6/19/25, 9:29 AM Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced solutions to develop tourism…
by these companies and highlighted their role in offering innovative solutions that serve the community.
During her meeting with Emirati entrepreneurs at the exhibition, Her Excellency underscored the
importance of localizing advanced technologies and artificial intelligence in the development of hospitality
services and tourism destinations, in line with international best practices. She noted that technology has
become a key enabler in delivering distinctive tourism experiences, improving service quality, and
enhancing the competitiveness of the sector.
Her Excellency also toured pavilions of several other international companies operating in the fields of
advanced technology, artificial intelligence, and digital solutions. She was apprised of the latest
innovations in these fields, which are reshaping the future of digital economy and advancing smart
tourism.
VivaTech is the largest technology event and startup exhibition in Europe. This year’s edition attracted
approximately 165,000 visitors, and featured more than 13,500 startups, along with 3,500 exhibitors and
3,200 investors, serving as a unique platform for accelerating innovation, exchanging ideas, and building
strategic partnerships.
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