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6/19/25, 9:29 AM Shaikha Al Nowais participates in VivaTech 2025 in Paris, highlights importance of localizing advanced solutions to develop tourism…
During her meeting with Emirati entrepreneurs at the exhibition, Her Excellency underscored the importance of
localizing advanced technologies and artificial intelligence in the development of hospitality services and tourism
destinations, in line with international best practices. She noted that technology has become a key enabler in
delivering distinctive tourism experiences, improving service quality, and enhancing the competitiveness of the
sector.
Her Excellency also toured pavilions of several other international companies operating in the fields of advanced
technology, artificial intelligence, and digital solutions. She was apprised of the latest innovations in these fields,
which are reshaping the future of digital economy and advancing smart tourism.
VivaTech is the largest technology event and startup exhibition in Europe. This year’s edition attracted
approximately 165,000 visitors, and featured more than 13,500 startups, along with 3,500 exhibitors and 3,200
investors, serving as a unique platform for accelerating innovation, exchanging ideas, and building strategic
partnerships.
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