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6/18/25, 10:05 AM UNWTO Secretary-General Elect Meets French Companies Representatives - UrduPoint
The meeting took place on the sidelines of her participation in VivaTech 2025,

an event focused on entrepreneurship and modern technology, held in Paris.

Al Nowais and the participating representatives discussed the future of innovation

and advanced technologies in the tourism industry. She emphasised the

importance of digital solutions in improving the efficiency of tourism services and

enhancing the sector's readiness to keep pace with ongoing technological
transformation.

She further stressed the importance of increasing private sector investment in the

upcoming phase to develop smart digital solutions that promote tourism

sustainability and help build an integrated digital infrastructure, thereby boosting

operational efficiency across the sector.

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