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Press Release

Shaikha Al Nowais highlights strategic vision for the future of

tourism at Investopia Global – Mediterranean

Role of digital transformation in advancing the growth of tourism sector
highlighted

Abu Dhabi, 11 June 2025:

H.E. Shaikha Nasser Al Nowais, Secretary-General-elect of UN Tourism for the 2026–2029 term,
took part in a panel session titled “Beyond Borders: The Role of Tourism in Economic Growth
and Human Connection,” held during Investopia Global – Mediterranean in Cyprus. The session
also featured the participation of H.E. Laura Lahoud, Minister of Tourism of Lebanon; H.E. Kostas
Koumis, Deputy Minister of Tourism of Cyprus; H.E. Olga Kefalogianni, Minister of Tourism of
Greece; and H.E. Dr. Constantinos Kombos, the Cypriot Foreign Minister.

The panel discussed a range of new tourism strategies and policies aimed at promoting global
economic growth and diversification. It also explored their role in navigating geopolitical and
economic shifts happening at regional and global levels. The efforts to strengthen partnerships
between the Gulf Cooperation Council (GCC) countries and Mediterranean nations were
highlighted, emphasizing the importance of tourism in connecting societies to their cultural and
archaeological heritage and preserving historical landmarks and sites.

H.E. Shaikha Al Nowais said: “The tourism sector not only contributes to global economic growth
and diversification but also serves as a vital bridge connecting diverse communities and cultures.
It fosters mutual understanding among peoples and plays a key role in generating employment
across all segments of society. This highlights the importance of strengthening collaboration and
aligning efforts to shape innovative visions and initiatives that will elevate this vital sector and
drive it toward greater progress and prosperity, advancing our aspirations for comprehensive,
sustainable economic and social development.”

H.E. added: “The GCC and Mediterranean countries possess exceptional tourism assets that blend
historical heritage, cultural richness, and civilizational diversity. This unique combination gives
these regions a distinctive character, positioning them among the world’s most attractive and
sought-after destinations. Investopia Global – Mediterranean serves as a key platform to showcase
this potential, engage business communities, and explore promising investment opportunities
across various segments of the tourism sector.”