Page 58 - MOET ENGLISH PR REPORT - JUNE 2025

Press Release

Her Excellency underlined the importance of strengthening regional and international
collaboration in the next phase to adopt innovative tourism models that promote the preservation
of ecosystems and contribute to building a better future for sustainable and responsible tourism.

During her participation in the panel, H.E. Shaikha Al Nowais highlighted her new vision for the
future of tourism, which aims to foster sustainable economic growth while preserving cultural
identity and natural resources to ensure continuity for current and future generations. H.E. noted
that this vision is based on five main pillars: enhancing responsible tourism that prioritizes the
preservation of nature, culture, people, and the environment; building capacities and empowering
youth, women, and communities; harnessing technology for good to improve quality of life while
maintaining privacy; adopting innovative financing solutions and developing tourism models that
support sustainable growth; and establishing smart governance through transparent, accountable,
and clear leadership.

H.E. also emphasized that digital transformation is a key driver in advancing the growth of the
tourism sector and unlocking its full potential. The integration of cutting-edge digital tools such as
artificial intelligence (AI), digital payment systems, and advanced infrastructure plays a vital role
in developing tourism destinations and landmarks in line with global best practices and standards.

-Ends-

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888
Email: media@orientplanet.com
Website: www.orientplanet.com