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6/10/25, 4:00 PM Majra National CSR Fund Honours Top 20 CSR Projects At Inaugural Sustainable Impact Challenge 2025
initiatives, the Challenge further supports the UAE's broader national drive to achieve the Sustainable Development Goals
(SDGs) and promotes the adoption of CSR and sustainability practices across all major sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such CSR
initiatives and the identification of effective private sector leadership that would enhance social impact. H.E. highlighted the
importance of this Challenge as the first initiative showcasing projects with significant environmental, economic, and social
impact in conjunction with the prestigious 'Year of Community' program. Her Excellency praised the

efforts of the third sector in providing valuable contributions and actively tackling social, environmental, and economic
issues.

The top three winners included HeroGo, for its project 'Empowering the GCC to access better quality and more affordable
groceries while eliminating food waste'; Thiqa Education's '1 Dirham makes an impact' initiative; and Distant Imagery
Solutions' 'Rooted in Innovation UAE Engineered Drones Transform Mangrove Restoration' initiative. Together, they were
awarded a total cash prize of AED 600,000 in recognition of their exceptional contributions to sustainable development in
the UAE. Additionally, the other shortlisted sustainability initiatives were acknowledged for their outstanding efforts and
given the opportunity to showcase their project outcomes.

Sarah Shaw, CEO of Majra, said :“We are delighted to identify and honour the innovative, impactful projects through the
Sustainable Impact Challenge 2025. These initiatives highlight the pivotal role of private sector firms in driving sustainable
change. At Majra, we look forward to relentlessly supporting such efforts that contribute to the UAE's vision for a

sustainable, inclusive and resilient future.”

On the sidelines of the event, several sessions and meetings were held to reinforce Majra's lead role in fostering
sustainability in various industries. A key session at the event featured H.E. Abdullah Al Saleh, Undersecretary of the
Ministry of Economy and Vice Chairman of Majra's Board of Trustees , along with undersecretaries from five ministries
to discuss the main challenges that hinder the advancement of social responsibility in the UAE. Key issues highlighted
included the lack of opportunities that encourage private sector involvement, ongoing environmental hurdles and ways to

find adequate solutions, and the need for stronger regulatory frameworks that require organisations to implement CSR
practices.

Another key session titled, 'The Role of Public, Private and Third Sector in Developing an Impact Economy,' explored the
importance of cross-sector collaboration in building a sustainable economy. The panel featured thought leaders including
Dr. Habiba Al Marashi, Chairperson and Co-Founder, Emirates Environmental Group, Chandran Nair, Founder and

CEO, Global Institute For Tomorrow (GIFT) and H.E. Maysa Al Nowais, Executive Director – Community Engagement and
Volunteering, Social Contributions Authority – Ma'an. The session was moderated by Mohammed Hanif Al Qassim.

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